Blue Jackets players to arrive in Pontiac-GMC vehicles during Opening Night festivities
"/>
 

Blue Jackets Announce Renewal of Pontiac-GMC As Championship Partner
Blue Jackets players to arrive in Pontiac-GMC vehicles during Opening Night festivities

Friday, 10.07.2005 / 12:00 AM / News
Columbus Blue Jackets
X
Share with your Friends


Blue Jackets Announce Renewal of Pontiac-GMC As Championship Partner
Blue Jackets players to arrive in Pontiac-GMC vehicles during Opening Night festivities<\/span>

The Columbus Blue Jackets announced today that Pontiac-GMC has signed a multi-year deal to renew its corporate sponsorship to remain the hockey club's Championship Partner in the automotive category.

The deal names Pontiac as the official vehicle and GMC the official truck of the Columbus Blue Jackets. As part of tonight's Opening Night pre-game celebration, many of the Blue Jackets players will arrive at the Plaza Party in a procession of Pontiac-GMC vehicles at approximately 5 p.m. before entering Nationwide Arena through the Front Street doors.

Primary elements of the integrated sponsorship include exclusive vehicle display and promotional exposure within Nationwide Arena and on Pontiac-GMC Drive, the branded concourse destination located on the main concourse overlooking the Dispatch Ice Haus.

The deal also includes fixed signage on the scoreboard and hockey dasher boards as well as electronic signage, broadcast inventory and player appearances.

"Pontiac-GMC has been an active and supportive Championship Partner since day one and we are thrilled with the opportunity to further grow this partnership. We're looking forward to working with local Pontiac-GMC dealers to create promotional programs that will translate into sales of their fine line of vehicles," said Larry Hoepfner, Columbus Blue Jackets Senior Vice-President of Business Operations.

"We are proud of our affiliation with the Columbus Blue Jackets and look forward to an exciting 2005-06 season," said Joel Sassa, Regional Divisional Marketing Manager, Pontiac-Buick-GMC.

SCHEDULE

HOME
AWAY
PROMOTIONAL
 
 
Columbusbluejackets.com is the official Web site of the Columbus Blue Jackets. The Columbus Blue Jackets and columbusbluejackets.com are trademarks of The Columbus Blue Jackets Hockey Club.  NHL and the word mark and image of the Stanley Cup are registered trademarks and the NHL Shield and NHL Conference logos are trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P.  Copyright © 2009 Columbus Blue Jackets Hockey Club and the National Hockey League.  All Rights Reserved. View the Columbus Blue Jackets Privacy Policy AdChoices NHL.com Terms of Service
Please use the feedback form if you have any recommendations or comments.