Columbus Blue Jackets, Volkswagen Announce New Partnership
Partnership highlighted by activation and promotions at Nationwide Arena events continues with Bon Jovi on Sunday
Monday, 03.4.2013 / 9:51 AM ET / News
By Blue Jackets Staff - Writer
The Columbus Blue Jackets and the Central Ohio Volkswagen Dealers have announced a new corporate marketing partnership. The multifaceted program encompasses a variety of messaging elements and exclusive opportunities for Volkswagen customers attending select concerts or special events at Nationwide Arena. The program continues with a concert featuring Bon Jovi on Sunday, March 10. A.J. Poole, Columbus Blue Jackets vice-president of corporate development. “Incorporating into this partnership the many non-hockey assets available at Nationwide Arena marks a first for us and we’re looking forward to showcasing Volkswagen during our next several marquee concerts.” Additional elements of the partnership include vehicle displays and premium hospitality. Upcoming events featuring Volkswagen presence include Kid Rock (March 23), Fleetwood Mac (April 4), Taylor Swift (May 8), One Direction (June 18) and Justin Bieber (July 12).