Columbus Blue Jackets, Volkswagen Announce New Partnership

Partnership highlighted by activation and promotions at Nationwide Arena events continues with Bon Jovi on Sunday

Monday, 03.04.2013 / 9:51 AM / News
By Blue Jackets Staff  - Writer
The Columbus Blue Jackets and the Central Ohio Volkswagen Dealers have announced a new corporate marketing partnership. The multifaceted program encompasses a variety of messaging elements and exclusive opportunities for Volkswagen customers attending select concerts or special events at Nationwide Arena. The program continues with a concert featuring Bon Jovi on Sunday, March 10.

The primary components of the partnership include branding rights and on-premise promotion of “Volkswagen Floor Seats” and the chance for Volkswagen drivers to enjoy exclusive access to a VIP area. Guests will be invited to present their Volkswagen key to gain entry to the area where specials will be available.

“We’re very excited about our new partnership with the Central Ohio Volkswagen Dealers,” said A.J. Poole, Columbus Blue Jackets vice-president of corporate development. “Incorporating into this partnership the many non-hockey assets available at Nationwide Arena marks a first for us and we’re looking forward to showcasing Volkswagen during our next several marquee concerts.”

Additional elements of the partnership include vehicle displays and premium hospitality. Upcoming events featuring Volkswagen presence include Kid Rock (March 23), Fleetwood Mac (April 4), Taylor Swift (May 8), One Direction (June 18) and Justin Bieber (July 12).

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - CHI 48 36 7 5 155 102 77
2 y - ANA 48 30 12 6 140 118 66
3 y - VAN 48 26 15 7 127 121 59
4 x - STL 48 29 17 2 129 115 60
5 x - LAK 48 27 16 5 133 118 59
6 x - SJS 48 25 16 7 124 116 57
7 x - DET 48 24 16 8 124 115 56
8 x - MIN 48 26 19 3 122 127 55
9 CBJ 48 24 17 7 120 119 55
10 PHX 48 21 18 9 125 131 51
11 DAL 48 22 22 4 130 142 48
12 EDM 48 19 22 7 125 134 45
13 CGY 48 19 25 4 128 160 42
14 NSH 48 16 23 9 111 139 41
15 COL 48 16 25 7 116 152 39
COMPLETE STANDINGS

STATS

2012-2013 REGULAR SEASON
SKATERS: GP G A +/- Pts
V. Prospal 48 12 18 3 30
M. Letestu 46 13 14 7 27
M. Gaborik 47 12 15 -3 27
F. Tyutin 48 4 18 9 22
B. Dubinsky 29 2 18 2 20
N. Foligno 45 6 13 6 19
J. Johnson 44 5 14 -5 19
A. Anisimov 35 11 7 -6 18
C. Atkinson 35 9 9 9 18
R. Umberger 48 8 10 3 18
 
GOALIES: W L OT Sv% GAA
S. Bobrovsky 21 11 6 .932 2.00
FULL TEAM STATS
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